
William Sterling
Managing Director
William brings more than 10 years of finance industry experience, with a particular focus on asset and equipment finance and helping businesses secure funding for new purchases, growth opportunities and cash flow requirements.
His experience spans finance aggregation, brokerage, business management and consumer asset finance, giving him a broad understanding of both the lending landscape and the needs of individuals and businesses seeking finance. From vehicles and recreational assets through to commercial equipment and more complex business funding requirements, William enjoys finding practical solutions that fit each client's circumstances.
As Managing Director of Finsterl Finance, William prides himself on building long-standing relationships with clients and referral partners. His approach is centred around understanding the bigger picture, providing straightforward advice and becoming a trusted finance partner that clients can continue to rely on as their needs evolve.
Specialties
Outside of work, William enjoys playing golf and tennis, spending time with his Kelpie, Billie, and getting outdoors whenever possible. He loves camping, four-wheel driving and will take just about any opportunity to watch live sport.

