Finsterl Finance

Meet the team

A dedicated professional every step of the way

You'll know exactly who is handling your finance — and they'll know your deal without reading it back off a screen.

William Sterling, Managing Director

William Sterling

Managing Director

William brings more than 10 years of finance industry experience, with a particular focus on asset and equipment finance and helping businesses secure funding for new purchases, growth opportunities and cash flow requirements.

His experience spans finance aggregation, brokerage, business management and consumer asset finance, giving him a broad understanding of both the lending landscape and the needs of individuals and businesses seeking finance. From vehicles and recreational assets through to commercial equipment and more complex business funding requirements, William enjoys finding practical solutions that fit each client's circumstances.

As Managing Director of Finsterl Finance, William prides himself on building long-standing relationships with clients and referral partners. His approach is centred around understanding the bigger picture, providing straightforward advice and becoming a trusted finance partner that clients can continue to rely on as their needs evolve.

Specialties

Commercial asset & equipment financeBusiness funding & cash flow solutionsConsumer asset financeComplex & unusual finance scenariosReferral & business partnerships

Outside of work, William enjoys playing golf and tennis, spending time with his Kelpie, Billie, and getting outdoors whenever possible. He loves camping, four-wheel driving and will take just about any opportunity to watch live sport.

James Rea, Finance Specialist | Asset Finance Broker

James Rea

Finance Specialist | Asset Finance Broker

James specialises in motor vehicle finance and personal loans, combining his finance experience with a strong background in the automotive industry.

Having worked within the automotive industry since 2021, James brings valuable dealership experience and a practical understanding of the vehicle purchasing process. Since moving into asset finance in 2025, he has focused on providing straightforward advice, strong customer service and finance solutions tailored to each client's individual circumstances.

James assists clients with everything from family SUVs and work utes through to 4x4s, performance vehicles and personal lending requirements. His approach is centred around making the finance process simple, transparent and as stress-free as possible, while helping clients understand their options from application through to settlement.

Specialties

Motor vehicle financePersonal loansConsumer asset financeDealership purchasesVehicle finance & purchasing process

Outside of work, James is passionate about JDM vehicles, performance cars and 4x4s. He's also a motorsport enthusiast and closely follows Formula 1, GT3 endurance racing and rally.

Want to work with Will or James?

Call 1300 508 827 or send an enquiry and we'll match you with the right specialist for your deal.